Mission - is to deliver high performance products into the market place that are safe for the environment, ingredient conscious , while delivering  looks and results we desire.  


 Goal - to share luxury lifestyle  brands with an optimistic attitude delivering quality service by building longterm relationships with communication, education and outstanding service.


 Focus -  is developing on going perimeters of potential customers with constant prospecting, sales strategies for current accounts and education/ event support.
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 Approved -  for performance, integrity , ingredients and an inspirational story behind its development.

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Founder Story

Cathy Carr started her career as a make-up artist and hair stylist and throughout the years has proudly developed a name in and out of many areas of fashion and beauty today. Carr's work has been seen editorial, commercial campaigns, runway and videos throughout her career, featured in some our fashion icons such as leading magazines, Vogue, Allure, "W" just to name a few.

Back in 1996 Carr Founded one of hottest salon in Miami Beach in which she successful sold in 2007. Carr was recognized with honor in Wall street Journal for her success in business. When looking back at that success she shares that team leadership leading to achievements has been some of her greatest rewards to look back on.

Cathy has successfully developed relationships with some the most prestigious dermatologist , salons, spas and apothecaries in the luxury beauty industry today. Portfolio of negotiations and sales support include Sephora, Neman Marcus, Credo Beauty and International distribution mediation.
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With the life time of experience in the beauty industry, Carr continues to followher passion introducing unique brands to tomorrows market . Striving to develop new and ongoing relationships with an optimistic attitude. Carr always recognized the need for being a liaison between brands & retailers with like minded concepts.

Specialties services:

• In-depth Strategic planning both for WS and retailers
• Retail partners support concepts
• Trade show support
• Education concepts for both Ws & retail partners
• Create Proposals and presentations for high end clients- mass retail, independent partners and e-commerce
• Develop Sales Team
• Assist & developing marketing concepts
• Create sales strategies & pricing
• Create sales incentives for partner support
• Quality mediation for all parties to build and develop long lasting relationships
• International negotiations for global distribution

​Transparent Beauty Brands .

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