We’ve spent years creating a new approach to haircare, And it’s built on solid science, a respect for the environment, and an understanding that your life doesn’t start and end with your hair. We designed our towels and turbans and now AQUIS Prime to keep hair shiny, healthy, naturally hydrated, flexible, and strong.
Understand the science of healthy hair.
Why Wet Hair is Weaker: Each strand of hair has a cuticle, an outer later that is delicate to water and heat. When you wash your hair, each strand’s cuticle raises and expands, which often leads to swelling known as hygral fatigue, damage, and faded color. Bleach and hair treatments also can affect your hair cuticle layer and its porosity, which is why this type of hair is in danger of the most damage over time.